So, Will Sora be the End of Netflix?

Funso Richard
6 min readFeb 19, 2024

I’m not on the verge of discontinuing my Netflix subscription just yet. Nevertheless, with the capability to generate a movie from simple text input, it’s only a matter of time before providers of streaming content will need to reconsider the future trajectory of cinema.

The introduction of OpenAI’s Sora, a revolutionary tool with the ability to convert text into video, has ignited discussions about its possible impact on established streaming platforms such as Netflix. Sora’s capacity to convert text into engaging visual stories introduces a new method of content creation that could potentially challenge the traditional video production methods that platforms like Netflix depend on. However, it’s crucial to understand that while Sora’s technology is innovative, it doesn’t necessarily mean the downfall of Netflix or similar platforms.

Netflix’s strength lies in its vast library of diverse content, which includes movies, TV shows, documentaries, and animations, obtained from numerous production companies worldwide. This variety and the quality of professionally produced content is something that Sora, in its current state, may not be able to match.

Furthermore, Netflix’s success is also attributed to its understanding of viewer preferences, data-driven content selection, and its investment in original content. Therefore, while…

--

--

Funso Richard

AI Pragmatist Ethicist & GRC Thought Leader. I write about governance, risk, cybersecurity and strategy to help organizations minimize business risks.